Maxim St-Hilaire

I’m a Staff Product Manager at Udemy, leading MarTech product strategy. I came to Udemy after three years at McAfee on MarTech and AI product, where I led ML-driven dynamic pricing that lifted conversion up to 28%, and a year at Cogeco Connexion building their internal CDP.

I started in code, not product. Five years as a programmer analyst, then a path through digital marketing, an MBA, and agency work before coming to product full-time in 2021. The technical foundation still shows up. I’m comfortable talking to engineering at the schema level instead of the user-story level.

what i work on

At Udemy, I own MarTech product strategy across our experimentation, data, content, and messaging stack (Databricks, Amplitude, Contentful, Hightouch, Braze). The work spans marketing, pricing, and product partners. Outside work, I build at the intersection of product, AI, and MarTech.

how i operate

Marketing before product means I see roadmaps through both go-to-market and engineering lenses. Most of my time goes into identifying the version of competing requests where the company gets the best outcome, then shifting priorities at AI-era speed with the least damage and the most value. I learn a lot from building personal projects. For example, using API tokens quickly taught me how important it is to keep AI investments under a P&L lens, not a hype lens. I empower the team by removing friction, not by stepping back. When I’m building a team, I look for curiosity, awareness, and general sharpness more than for any specific skill set.